Member Article

REAL Agency wins prestigious international property award

Cheshire based agency REAL has won the prestigious International Property Awards for ‘UK Best Development Marketing’.

REAL Agency confirmed that its’ brand creation, website design and build and marketing for ‘The Paddock’ which is a luxury new build development currently under construction in Cumbria, has been honoured with the prestigious award in is a significant statement of the strength of the new brand and effectiveness of the marketing strategy.

REAL worked alongside Carlisle based developer Northern Developments to create the brand and marketing strategy for their luxury development, with REAL showcasing their extensive experience through a data backed strategy which put the luxury development in the spotlight for the right audience.

Northern Development Managing Director Martyn Boak said “Having worked with Laura and the team at REAL on other projects, selecting them for our prestigious Paddock development was an easy choice. Their breadth of experience across various sectors is underpinned by data and always delivers for us.” The agency went on to say that “When it came to working with the actual product itself, we were impressed. These homes are incredibly well crafted, providing luxury and energy efficiency as standard”

Having worked with clients including construction giants Bouygues and Kier Property, REAL are well known for their brand and demand work across a variety of sectors so it’s great to now see them sit alongside previous winners including industry leaders such as Fine & Country, Berkeley, and Savills.

The awarding body said “After a few quiet years due to covid we have seen a significant increase in the number of nominations for the awards this year. Competition was steep and REAL should be incredibly proud of what they have achieved here”

REAL Managing Director Laura Bosworth said “The win represents the expertise we hold in-house as well as the dedication of the whole team who really relished each stage of the project. As a full-service creative agency it really plays to our strengths as we work hard to give our clients a market leading service, and this award is the acknowledgement of that”

This was posted in Bdaily's Members' News section by Laura Bosworth .