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3 important things to consider when shipping for ecommerce businesses

As an ecommerce business, it’s natural that you will want to ship products with care to your paying clients. Your customers are the heart of your business. That’s why they deserve to receive your products in one piece.

There are many ways that you can undertake shipping to make sure your customers receive your products quickly and safely. The more care you take with your shipping, the more likely it is that your customers will return to you in the future to buy more products.

With that in mind, here are three important things to consider when you start shipping from your ecommerce business.

The design of your packaging

Honestly, if you’re going to be shipping your products, you need to make sure that the packaging is up to standard. If you choose flimsy wrapping, or forget to pad your products, you may find that they break or become damaged.

Although some ecommerce business owners decide to simply use a plastic bag, and then paper to act as packaging, it’s recommended that you invest in a sturdy box that can be filled with tissue, shredded paper or bubble wrap. The more padding you place in your shipping containers or boxes, the safer your products will be on their journey to your customers.

Quite a few business owners use their packaging as a way to enhance their marketing and to make sure that their brand is completely memorable. Consider the material you use in your packaging and how it can highlight your product. You can even have packaging created to hold a certain product in place as it is being shipped.

Shipping costs

It is likely that your products are going to come in many shapes and sizes. Therefore, if they are going to be shipped off to customers, both in your country and internationally, you need to think about the costs that are going to be associated with them.

Think carefully about your parcel’s overall size and weight. The heavier and larger a package is, the more likely it is to cost more. You also need to think about where the package is going to be sent. If you are going to be sending your packages abroad, this is also going to incur more costs.

The more thought you put into your shipping costs, the more likely it is that you will be able to save more money in the long run. You also need to think carefully about your package’s density and shape. There may be issues if it is oddly shaped or oversized. So, be careful about how much you send over in one package.

The speed of delivery

Your customers are going to expect a lot from you and your brand. Not only do you need to provide a quality product, but they are also expecting to receive their products as fast as possible. It’s important that you give your customers a choice when it comes to their shipping speed. Some customers may need to receive their products faster than other clients. Therefore, you can look at postage costs and see how much it would potentially cost to get your parcels to your clients faster.

In some cases, you may find that you can offer next-day shipping at an extra cost. However, others may be willing to accept a slower delivery service in return for a cheaper shipping cost. By offering this flexibility of delivery speed to your customers, you will find that this will give them more choice when it comes to when they want to receive their products. You may even be able to offer a nominated day of delivery!

Are you ready to ship your products?

It’s understandable that you may feel a little nervous when it comes to shipping your products off to your customers. There are so many variables that are outside of your control, and if something does go wrong, it can feel like it is either your fault or that you put in a large amount of effort for nothing.

No matter what happens, you need to provide your customers the best service possible. Consider your packaging design solutions, and it will benefit your brand in the end.

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