Superdrug launches first high street health and beauty retailer marketplace

As part of Bdaily’s latest feature focus, retail week, we hear from superdrug on their latest developments.

Superdrug, today announced that it has signed 300 brands to the Superdrug Marketplace, which officially launches today. The platform sees brands, from premium beauty and wellness such as UpCircle Beauty to Vidrate, hydration drinks, partner with Superdrug to offer their products through the service for the first time.

The platform has been seamlessly integrated on Superdrug.com, providing customers with a smooth journey for purchasing products from both established brands and exciting new sellers. Third-party marketplace products will sit alongside Superdrug products on Superdrug.com and will be identifiable with a marketplace logo and banner.

The Superdrug Marketplace will bring an entire new range of undiscovered, innovative, affordable products to UK consumers for the first time, with a focus on growing trends including homegrown, female-founded, sustainable and inclusive new brands.

Brands launching on the new Marketplace include cruelty-free ethical skincare range Up Circle, UK brand Nature Spell, Women’s razor brand FFS Beauty and Beauty Lovers favourite, Jecca Blac.

Marketing and eCommerce director Matt Walburn, who led the development of the Marketplace at Superdrug, commented: “Marketplace is the exciting next step in our digital transformation programme.

“Our intention is twofold; to promote diversity by supporting entrepreneurs and small businesses within the industry and to dramatically increase our range on Superdrug.com; broadening and strengthening our accessible beauty and health offering to our customers.”

The Marketplace platform was developed with Mirakl, the industry’s first and most advanced enterprise marketplace, and partnered with KPS to implement the Mirakl Marketplace into Superdrug’s existing SAP commerce ecommerce platform. The team was challenged with delivering the project in a very short timeframe to ensure go-live was achieved ahead of peak trading.

Sophie Marchessou, executive vice president Customer Success B2C, Mirakl, says, “Our technology has supported Superdrug to already onboard an impressive 300+ carefully selected partner brands to their marketplace in time for its launch. This initial growth will drive a wider, highly curated product offering, enabling Superdrug to efficiently respond to, and go beyond their customers’ needs.”

Branwell Moffat, director of CX Consulting at KPS said “This has a been a great project to be involved with and I’m excited to see the positive impact that this has for Superdrug and their customers. It’s been a fantastic partnership between the Superdrug, Mirakl and KPS teams who have delivered a high-quality marketplace implementation in a very short space of time.

“I can honestly say that it has been a pleasure working with the team at A.S. Watson and Superdrug and I’m looking forward to what we can do together in the future.”

By Mark Adair – Correspondent, Bdaily

• Add me on LinkedIn and Twitter to keep up to date
• And follow Bdaily on Facebook, Twitter and LinkedIn
• Submit press releases to editor@bdaily.co.uk for consideration

Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →