Improving customer experiences with low-code

As part of Bdaily’s latest feature, Retail Week, we hear from Erika Arena, retail industry principal at low-code app development platform Mendix.

The UK’s ongoing inflation crisis continues to impact businesses across the board. Many organisations are looking to technology to try and enhance their operational efficiency and deliver exceptional customer experiences at a low cost.

The retail sector has been hard hit by the cost-of-living crisis due to changes in consumer spending behaviour. The Office for National Statistics most recent report details that the countries’ retail sales volume dropped by 2.4 per cent when compared to the previous three months in October 2022.

Offering an efficient and successful customer experience is at the forefront of retailers’ goals. Low-code tool has recently emerged as a popular technology solution for businesses who are looking to innovate their processes through the development of customised applications.

Low-code is proving to be a powerful tool for retail enterprises who are looking to develop business processes and improve customer experiences. Organisations can use low-code tools to build applications and manage their business operations, so they can better service their customers.

Through implementing these tools, it allows organisations to remain competitive without having to hire many software applications. Low-code platforms allow business users or tech-savvy employees to work with the IT teams to develop the solutions or applications that the company needs.

Reducing costs and improving efficiency through automation, retailers replacing clunky and outdated work practices through intelligent automation will help improve their business. Employees can spend less time on unnecessary tasks which will lead to a decreased chance of human error, resulting in a better customer experience.

Mobile apps are now a necessity for retailers to compete within the digital landscape. With mobile’s ability to track and gather collect data, increase sales, and streamline business processes, these apps continue to be a vital touchstone for driving business value through digitisation.

Mobile technology will be a constantly evolving force that will require continuous relearning and updates. Through development software, businesses can provide the best customer experience for every mobile scenario by using development software that will support both AppStore-based mobile architectures and browser-based architectures.

Through developing hyper-personalised applications, retailers can meet the needs of various personas and build numerous custom functionalities and authenticate levels of access to various types of information.

Businesses can now use real-time data, AI, machine learning, and predictive analytics as well as rapid app development tools like low-code, to gain better access to insights from their customers and employees and can act on that information at a much faster pace.

Furthermore, through feedback loops, these tools can help retail leaders understand how users interact with their applications.

By Mark Adair – Correspondent, Bdaily

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