Hull creative marketing agency celebrates “record-breaking” growth in 40th year

After celebrating one of the best years in the company’s history, Hull based creative marketing agency Sowden & Sowden is continuing to invest in its people and looks ahead to further success in 2023.

The agency not only celebrated its 40th anniversary in 2022 but managed to secure a 40 per cent turnover growth, strengthen its specialist internal teams, and be shortlisted in the Best Small Digital Agency of the Year category at the “prestigious” Northern Digital Awards.

As part of this growth story, Sowdens saw success across several areas of its business. This included a “record-breaking” 59 per cent YoY growth in its digital services after the agency had expanded its team of specialists in early 2022, which strengthened its offer and further built on its sustained commitment to staff training.

Sowdens also saw 21 per cent growth in its design Studio while its Production department grew by 117 per cent, bouncing back “better than ever” from the impact of Covid-19. To further bolster its overall proposition, Sowdens also welcomed a host of new faces throughout 2022.

In April, Andy Lynch began as head of content, bringing 18 years’ worth of professional copywriting experience to the role, having worked with diverse national and international clients. In addition, Daisy Robson re-joined Sowdens in November, having spent five years as a project manager, working with global companies such as Coca-Cola and Nestlé.

The agency also celebrated its pool of talent from within, with promotions for lead Creative Al Sach, Digital Account Manager Ruby Keable, and Senior Account Manager Beth Gray. As part of its ongoing recruitment drive, Sowden & Sowden will also welcome Steven Jefferson in January 2023, which will add “further firepower” to its Studio team.

Co-owner and managing director, Paul Sowden, commented: “It’s remarkable that we not only celebrated our 40th anniversary in 2022 but achieved so much success right across the board.

“It’s never been a case of survival for us, however – we adapt constantly to anticipate client needs and have set a great platform to build on. 2022 was good, but we’re determined to make 2023 even better.”

Managing director Polly Sowden added: “People will always be our biggest investment and last year’s successes are down to the efforts our team put in every single day. We value our culture at Sowdens and don’t have time for borders or egos – we’re just talented individuals who get teamwork and take pride in the relationships we have with our clients.

“But we can’t rest on our laurels. Although we’ve had an incredible 2022, we’re continually looking to strengthen our ranks by building our internal capabilities and bringing in talented people that can help us take a step forward.”

By Matthew Neville – Senior Correspondent, Bdaily

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