Bloobloom announce 5 store openings in London

French designer eyewear brand, bloobloom opens brand new stores in iconic Westfield White City, Covent Garden, Battersea Power Station, Canary Wharf and Kings Road creating 7 stores in the UK following Carnaby Street and Marylebone Village. The independent brand is continuing to bring eyewear innovation to consumers across London at affordable prices.

Bringing Parisian attitude and elegance to London, the first store opening will be in Westfield, White City and will be located on the First floor, next to Swatch and near Adidas, H&M, L’Occitane en Provence and the forthcoming opening of Sephora. The store boasts a spacious 800 sq ft.

The new store has been designed to ensure customers have a premium experience and includes two sight test rooms, which offers free eye tests in a private space. The minimalist design of the store creates the perfect backdrop to pick out a new pair of glasses or sunglasses. This will be the first store to open out of the other four openings.

The brand’s flagship store will be located at 30 James Street in Covent Garden, situated near Apple, Rituals and Tiffany & Co and boasts 1,413 sq ft over two floors. Another store will be located on the ground floor at Battersea Power Station and boasts 1,444 sq ft. Canary Wharf is located at Canada Place and boasts 700 sq ft and the final store is located at 33 Kings Road and boasts 400 sq ft.

Abbas Manai, co-founder at bloobloom says “London is the perfect location to launch bloobloom’s expansion as it’s such an iconic shopping destination. The city is where our target customer is and where we can tap into new customers. We are pleased with our current stores which gave us the confidence to expand to these additional areas in London where we can see a demand for our product.

“Our aim is to change, shape and develop the eyewear industry in the most efficient and affordable way. Our ‘Pair for a Pair’ scheme, as well as rewarding our returning customers with ‘Pay What You Can’, makes the brand stand out within the market. We want our brand to thrive on giving people cost-effective eyewear that is sustainable and stylish and are excited about the next chapter in the brand’s growth strategy”.

bloobloom was founded by Abbas and Fares Manai in 2018. For every purchase made, a pair of glasses is donated to one of the world’s 2.5 billion people in need who don’t have access to eyecare as part of the brands ‘Pair for a Pair’ scheme. The ‘Pay What You Can’ loyalty scheme offers customers the choice to choose their second pair of spectacles or sunglasses from a tiered system.

The five new store openings are the start of a wider expansion for the brand across the United Kingdom, which is set as part of a backdrop of strong growth.

By Mark Adair – Correspondent, Bdaily

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