North East start-up harnesses the healing powers of the sea

Inspired by her seaside hometown Whitely Bay, Northumbria University graduate entrepreneur launches a range of marine-based skincare products, utilising sea extracts to improve the skin and boost self-confidence.

Marketing management graduate, Annabelle Hill has transformed brand concept Sea The Love, from a student assignment into a fully fledged business, with help from Northumbria’s Student and Graduate Enterprise team.

Having struggled with problematic skin as a teenager, Annabelle was no stranger to skincare products but was disappointed to find they were often made with harsh chemicals and were damaging to the environment.

One particularly nice Summer, during which she spent a lot of time in the sea, she started noticing changes in her complexion. Her skin looked healthier and more radiant. This was the inspiration for a school assignment, which led to Annabelle drawing up a business plan for a skincare range, formulated with natural and clean ingredients.

After completing her degree, she reconsidered her sixth-form project and, supported by industry professionals at Northumbria, Annabelle developed and launched Sea The Love.

Sea The Love uses sustainable and ethically sourced ingredients including organic marine minerals and magnesium from the ocean. Each product in the range - which consists of a night cream, gel cleanser, serum and soon to launch day cream - is infused with marine plants such as seaweed and kelp, as well as clinical actives such as hyaluronic acid and niacinamide.

Discussing the brand, Annabelle Hill said: “Sea The Love was initially a set of products to help people like myself, who seek to improve their complexion and generally take better care of their skin. But it has grown so much since that first assignment”, Annabelle said.

“It’s hard to ignore the influence social media has on self-image. It was important to me that this was at the forefront of my brand, as improving your skin is only half of the solution. You have to love your natural self and be comfortable with your own reflection. Hence, Sea The Love.”

The company mission is to save your skin, the sea and your sanity. It has committed to making a charitable donation with every purchase, supporting The Marine Conservation Society. And, recognising the amount of plastic waste which ends up in our oceans each year, the packaging has been designed to be recyclable and environmentally friendly, using glass jars for all the products.

Annabelle, who graduated in 2021, was recommended by a fellow alumnus to speak with the University regarding support when launching her business. After a few conversations, Annabelle was accepted on to the Northumbria Enterprise and Business Support 2 (NEBS) scheme.

“I really hit the ground running once I returned to university to get help with my business,” she said. “I was surrounded by fantastic entrepreneurs, who were really starting to make a name for themselves and that gave me the hunger to get the job done. The support I have received so far has been incredible - I only wish I had met with the enterprise team sooner.”

By Mark Adair – Correspondent, Bdaily

• Add me on LinkedIn and Twitter to keep up to date
• And follow Bdaily on Facebook, Twitter and LinkedIn
• Submit press releases to editor@bdaily.co.uk for consideration.

Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →