This week's London appointments: Featuring Naked Energy, AMA & Method Analytics

This week’s round up of London appointments includes Naked Energy, AMA & Method Analytics. Read on to find out more.

**Martin Schwab, Naked Energy

Naked Energy, the British renewable heat innovator, today announces the appointment of Martin Schwab as non-executive chairman. Martin brings over 25 years of international experience in the private capital market and a mission-aligned passion for sustainability to Naked Energy’s leadership. He has extensive experience in investing and building companies globally.

He will play a particularly pivotal role in setting the company’s strategic direction working with the board of directors and C-Suite leadership.

Beyond his role at Naked Energy, Martin is a managing partner at private equity firm Pamplona Capital Management where he and his team focus on investments in Europe and the United States, delivering highly flexible investment strategies across a broad range of asset classes in both public and private market situations.

Christophe Williams, the co-founder and CEO of Naked Energy, said: “At Naked Energy we’re at the next stage of our journey where we’re scaling quickly. We want the best people onboard to help us drive our ambition to build a new green energy landscape. Martin’s expertise in finance and business development will be pivotal in continuing this pace of growth. We’re delighted to have him onboard.”

Commenting on his arrival at Naked Energy, Martin Schwab said: “I’m very glad to be joining a team of such talented individuals at Naked Energy. The technology they have developed to decarbonise heat on a global scale is truly innovative. They have already achieved impressive milestones with this pioneering technology and I know this is only the start of what we’re going to achieve.”

**Faye Leneghan, AMA

AMA, the leader in Dynamic Creative for audio, today announces the appointment of Faye Leneghan as creative strategy lead to drive the company’s UK creative and strategic output.

In her new role, Leneghan will be the creative and strategic counterpart to the commercial team. As the team’s strategist she’ll identify trends, insights and opportunities, working with both commercial and creative teams to pitch the best creative solutions to AMA’s clients. She will also work alongside the sales team to identify opportunities to grow AMA’s strategic partner accounts.

Leneghan joins from Vox Media where she worked as a Strategist in the Integrated Marketing team, taking ownership of the revenue-driving strategy for UK and Global RFPs. Prior to that, she was Marketing Executive at Global Media and Entertainment where she launched and promoted new brand-extensions, white label partnerships and products across various forms of media.

Faye Leneghan, creative strategy lead at AMA comments: “I am excited to join AMA and work on large-scale, impactful campaigns for recognisable global brands across multiple categories. I look forward to continuing the team’s success, using a powerful blend of creative and technology to help even more brands speak directly to their target audience, amplifying their messaging and creating maximum impact.”

Richard Williams, commercial director at AMA adds: “We are delighted to welcome Faye to the team, whose many years of experience will be a valuable asset. As the capabilities of digital audio continues to grow, we’re excited to continue harnessing the power of AMA’s creative and commercial teams to produce best in market solutions to agencies and clients.”

**Justin Cooke, Bulla Co

Bulla Co, an early-stage Gen Z influencer agency who have recently closed their six-figure pre-seed round, has appointed Justin Cooke as the company’s new Chairman. Cooke is a highly esteemed marketing and technology industry entrepreneur, investor and leader, ranked by Business Insider as one of the “coolest tech investors in the UK”.

Cooke’s appointment comes at an exciting time for Bulla Co. as they have had a year of significant transformations and expansions. These upcoming changes are marked by a strategic acquisition of leading student marketing agency, Hype Collective, known for its world-class experiential expertise, and recent investments in its cutting-edge proprietary technology, a social-led influencer platform.

These developments, along with this significant appointment, are set to propel the company into a formidable position of influence within the industry.

As an advisor, investor and entrepreneur with over 25 years experience in media, marketing and tech Justin has a proven track-record of scaling-up businesses, he successfully founded the global digital agency, Fortune Cookie, which he grew to 250 people and $30m in revenue before selling to WPP in 2012.

Justin Cooke, chairman at Bulla Co said: “I am excited to announce my new role as Chairman of Bulla Co. What captivated my enthusiasm about Bulla Co is their deep understanding, pace, and unwavering commitment to innovation within the dynamic influencer marketing sector.”

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By Mark Adair – Correspondent, Bdaily

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