Member Article

REAL Agency Clinches Contract with Midland Heart, Setting New Standards in Housing Branding

Amidst intense competition, REAL Agency, known for their expertise in property and place maker marketing, emerged victorious, clinching a pivotal contract with Midland Heart, the Midlands’ foremost authority in affordable housing.

Chosen for their expertise in design, branding, and digital marketing, REAL is set to elevate Midland Heart’s brand narrative and digital footprint. Their collaboration will bolster the mission of delivering homes across the Midlands and fostering independent living. Additionally, REAL will aid in strengthening Midland Heart’s dedicated teams, reinforcing their commitment to affordable housing in the region.

REAL Agency, known for its dominance in property and place branding and place maker marketing, promises to amplify Midland Hearts brand, intertwining contemporary design with their foundational values.

A spokesperson from Midland Heart highlighted the intense competition during the selection phase, noting a month-long delay attributed to the influx of compelling bids from agencies. In the end, REAL’s deep-rooted experience in the housing sector and their dedication to narrating community stories set them apart.

Laura Bosworth, Chief Marketing Officer at REAL Agency, added, “Working with an institution like Midland Heart is both an honour and a challenge we’re ready for. Their commitment to community and affordable living aligns with our expertise in property and place marketing and we’re geared up to infuse fresh, innovative branding and digital strategies, to ensure that Midland Heart remains a trendsetter in the industry!”

REAL Agency, with its niche in property branding and place marketing, has a track record of crafting standout brand identities and digital narratives for a diverse range of clients. With a reputation for delivering campaigns that resonate both nationally and internationally, their partnership with Midland Heart is set to be a landmark collaboration.

This was posted in Bdaily's Members' News section by Laura Bosworth .