Member Article

LCR Angel Network To Undergo Rebrand In Bid To Target New Investors

An organisation that brings together opportunities and Angel Investors in the Liverpool City Region has appointed award-winning marketing agency Poke to reposition their brand.

The LCR Angel Network has been offering quality investment and connection opportunities for early-stage high growth businesses since March 2018.

The Liverpool City Region Combined Authority has recently awarded £500,000 funding to the network, which is currently funded by not-for-profit organisation Merseyside Special Investment Fund (MSIF), which will match the investment with a further £500,000.

It has since supported companies such as Flare, Betmate and Heatio to gain significant angel investment.

Poke, led by Managing Director Nicola Docking, will work alongside the network’s team to create a brand for LCR Angels using its impressive track record of delivering successful marketing campaigns for clients in several sectors including the National Football Museum, Liverpool Cathedral and B&M.

Speaking from their Liverpool HQ, Nicola Docking, said: “With aspirations as high for LCR Angels as they are for the Angels and businesses that the organisation represents, it is important that a brand is introduced that reflects the opportunities, relationships and impact that the organisation will create. And the brand needs to empathise, resonate and activate a large array of audience types.”

Poke was established in 2020 and its blend of strategic thinking, creative prowess, and data-driven insights has garnered accolades from clients and industry experts alike.

Katie Nicholson from LCR Angels said: “Since my appointment as Director I have been tasked with driving growth within the network. Poke is fully aligned with pushing us to achieve that with a confident and authentic brand. We have high ambitions for the brand and we know that Poke shares this.”

This was posted in Bdaily's Members' News section by Emma McGee .