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Sports brand SUDU up and running with Serotonin partnership

A sportswear brand backing a Premier League football side says it is taking great strides to meet growth goals thanks to an industry partnership.

Manchester-based SUDU is working with fellow city digital agency Serotonin.

Bosses at SUDU - which supplies Wolverhampton Wanderers Football Club's kit - say the alliance has put it "at the forefront of the right minds, in the right places".

Tom Hart, SUDU head of brand, said: "Sport, fitness and wellbeing were so evidently at the heart of Serotonin's DNA, so the relationship between the two brands is unparalleled.

"Working on the launch together has been a great experience.

"The team and Serotonin have effectively become an extension of the brand."

He added Serotonin is now leading on creative campaigns, ecommerce and events, which include two 200-plus people run clubs in Manchester and London.

Clair Heaviside, Serotonin co-founder and creative director, said: "When SUDU approached us to support their launch, we knew we were onto a winner.

"It's a sport brand committed to championing everyday athletes who put the work in every day."

Dom Carter, Serotonin co-founder and digital director, added: "To ensure SUDU hit the ground running, our work has gone beyond brand awareness and sales to create a community of runners who love SUDU."

This was posted in Bdaily's Members' News section by Bdaily Publishing .