Member Article

People in uniforms seen as more trustworthy

People wearing uniforms are seen to be trustworthier than those without new research has revealed.

The research, carried out by DCC Clothing, showed that nearly three-quarters of those surveyed (71 per cent) were more trusting of professionals who donned a uniform for work.

Policemen and women topped the poll, with 52% of respondents thinking they were the most trusted workers. Nurses came second with 23 per cent of the vote, followed by members of the fire service, with ten per cent. Eight percent of the vote was split equally between paramedics and doctors, while members of the Salvation Army and air hostesses polled one percent each. Perhaps surprisingly people wearing the Tesco uniform also got one percent of the vote.

According to research from industry leading Corporate Clothing magazine, more than half the UK workforce (14 million people) are provided with some form of clothing by their employers.

Paul Usher, DCC’s marketing director said: “The survey results reveal just how important corporate clothing is. If people are more trusting of those who wear a uniform, the chances are they’re more likely to have a higher opinion of that business, company or organization and potentially more likely to trade with or use their services over the competition.”

This was posted in Bdaily's Members' News section by Ruth Mitchell .