Partner Article

Mission breathes new life into Robson Brown

NEWCASTLE advertising agency Robson Brown yesterday confirmed it is now part of the Mission Marketing Group plc.

The move ends weeks of speculation over the future of the agency and provides the management team with the financial backing and stability that had been missing since the original founders of the company sold their controlling interests last March.

Andrew Marwick, Managing Director of Robson Brown, said: “Joining the Mission Group gives us the opportunity to re-cement Robson Brown’s status as one of the most creative agencies in the North of England.

“It provides certainty for the brand and allows the team to concentrate fully on delivering the powerful and memorable campaigns on which the agency built its reputation.”

The London based Marketing Group purchased certain assets from the Administrators of Robson Brown including the name and intellectual property rights on the 14 December 2010.

Robson Brown began trading as part of the Mission Group on Monday 20th December.

Robert Day, Director of The Mission Group, added: “When the opportunity came to integrate such an iconic brand into the Mission Group we were delighted.

“The move not only brings a wealth of creative talent into the group but completes a geographical jigsaw for us as our presence in the North East has up till now been limited.”

This was posted in Bdaily's Members' News section by Ruth Mitchell .