Member Article

One in five searches on Rightmove made on a mobile

Interestingly, over one in five searches on Rightmove were performed on mobile devices on a Sunday in this June.

It was (a very rare) particularly hot day, suggesting that the nation’s property-voyeurs tore themselves away from their desktops to continue their favourite hobby outside in the heatwave.

Of course, it’s a bit horrifying why people can no longer switch off.

However, there is no denying that the figures are impressive.

In total, 20.86% of searches for property were performed on Rightmove’s mobile devices which include the company’s iPhone app, iPad and Mobile website.

The figure was the highest Rightmove has ever recorded and only the second time the 20% mark has been broken, the previous occasion being on Easter Sunday this year, which was another scorching day across the UK.

Rightmove director Miles Shipside said: “The weather and property are two classic British obsessions, but luckily the two didn’t get in the way of one another during Sunday’s heatwave as home hunters reached for their mobiles and tablets and took their property search outdoors.

“It’s a trend we’re seeing more and more of: the hotter the weather, the higher our proportion of traffic on mobile devices tends to be.”

Rightmove was the first UK property portal to launch an iPhone app in 2009 which has had over one million downloads, and has since been joined by Rightmove’s iPad app and Mobile website.

Over 7% of property searches on Rightmove were performed on these mobile devices in 2010 and the figure is rising as ownership of the devices increases.

Shipside added: “Mobile will play a key role in Rightmove’s development over the next few years and the trends shown in Sunday’s traffic figures give an indication of why this is such a key area for us.”

Jon Lindsay

www.ShowMyHome.TV - HD Property Tours

This was posted in Bdaily's Members' News section by Jon Lindsay .