Member Article

New brand campaign development for the Fish Quay

As part of the Fish Quay Business Hub and with support from North Tyneside Council, Armadillo is working on a campaign to promote the North Shields Fish Quay. The work involves a range of digital and offline media to highlight the historic Quay both as an area for tourism and as a desirable business location. A website design and build that was launched in December http://www.thefishquay.com/ includes a variety of media such as original and archive photography, video clips, stories, property downloads and desktop calendars. The site has a huge range of content that details the rich history of the Fish Quay alongside spotlighting the modern, working Quay and its new business opportunities.

The website launch was complimented by an A3 calendar which includes all original photography and a social media campaign which is being managed by Quay2 Media. Quay2 will be running a PR campaign throughout 2012 in conjunction with the broader Armadillo campaign work.

Armadillo MD Berry Burgess located his business on the Fish Quay seven years ago and has seen a lot of significant developments in that time. “The Fish Quay is very close to our hearts at Armadillo and, as established residents down here, we’re delighted to have the opportunity to work on this key, strategic project. There’s a big challenge at the core of the work to deliver successful exposure and help the Council bring new business to the area. It’s also about supporting the current businesses already here and trying to give them a little more exposure for what they do. We’re excited at the prospect of working with such a wide variety of interests and enthusiasm.”

During the 2012 campaign, Armadillo will produce a printed Pocket Guide that will be available through the Libraries, Tourist Information Centres and local businesses. There will also be wide promotion of available business space by way of a printed property pack (also available as PDF downloads), outdoor media including bus advertising, online marketing and, subject to planning permission, new street furniture and large format posters.

An on-going SEO campaign is complimented by a web management service through which Armadillo will frequently update the site. Fresh content and new contributions from the variety of interested parties and stakeholders will mean the Fish Quay website is as lively and interesting as the historic Fish Quay itself. The new website can be viewed at http://www.thefishquay.com/

This was posted in Bdaily's Members' News section by Berry Burgess .