Member Article

University of Leicester teams with marketer for employability

The University of Leicester has launched a new initiative with marketing company Holland Alexander to build the employability skills of its students.

The Holland Alexander Event Management Challenge is designed to give students invaluable events management and PR experience.

Director of the Careers Service Bob Athwal said: “We are delighted to be working closely with Holland Alexander on a number of exciting initiatives to enhance the employability of our students.

“This challenge represents a fantastic opportunity for students to gain real life experience from one of the region’s leading events management companies.

“Students were required to devise and submit an events proposal to a fictional client: the successful candidates won the opportunity to attend an intensive training day at the Holland Alexander Leicester studios and two candidates will win the chance for on-the-job experience at a future event.”

Holland Alexander Director Louise Holland added: “We are delighted to be working in close partnership with the University of Leicester this year and giving participants a unique insight into what we expect from graduates entering our business whilst helping them to develop the employability tools to succeed after university.”

The University has introduced a new award for industry awareness, through which students can receive specialised training from graduate recruiters at FTSE 100 company, NEXT.

This was posted in Bdaily's Members' News section by Tom Keighley .