Member Article

Nearly 20% of employees don’t know web-address

A surprising proportion of employees do not know their company’s web address, according to a new survey from DealJungle.com.

Around 500 employees were quizzed, of which 18% could not name their firm’s URL, and while 82% recalled the main body of the web address, nearly half were unsure as to whether it ended with a ‘.co.uk’ or ‘.com.’

Almost all of the employees surveyed (99%) were aware that their employer had a website with 98% stating they believed it was essential to the future of their business.

“Almost every business has a website nowadays with many firms trading solely online, so in our eyes not knowing your company’s web address is astonishing,” said a spokesman from DealJungle.com.

“For many workers their firm’s web address is all around them – on business cards, headed paper, even as part of their email signature, yet it seems many people just go about their daily business oblivious.

“What’s also particularly ridiculous is that many firms use their web address as their company name so it isn’t particularly difficult to pinpoint exactly what their home page must be.

“Whilst we might laugh at some workers being unable to name their company’s website there are more serious business implications such as making it more difficult to direct new leads to the correct place when questioned.

“Luckily I think most workers would struggle to forget which company they worked for and so a quick google should point new leads in the right direction.”

This was posted in Bdaily's Members' News section by Tom Keighley .