Member Article

Olympics attracting high numbers of visitors to UK

The Olympic and Paralympic Games are attracting increasing numbers of visitors from China and India, new research has found.

Deloitte have discovered that growing numbers of middle class consumers from China and India, with 80% expressing a desire to visit the country in light of the publicity surrounding the Games.

More than 60% of those asked say that would like to buy more British products, while 77% want to learn more about the UK as a while.

Minister for Sport and the Olympics, Hugh Robertson said: “These are encouraging figures, which show how the Games and our GREAT campaign are helping to promote Britain in key overseas markets.

“This shows a good economic legacy taking shape as a result of hosting the Games and we need to continue build on this in the coming months.”

76% of respondents in China and India associate the Olympic Games with the UK, a higher proportion than consumers elsewhere in Europe or the US. Only the UK’s history, universities and its capital city, London, are attributes more closely associated with the UK in the minds of Chinese and Indian consumers.

This was posted in Bdaily's Members' News section by Ruth Mitchell .