Member Article

Mobile-optimise your site for free!

With companies around the UK and worldwide feeling the pressure to get a mobile website, the web design team at Urban River made an executive decision; for all the websites they build to adapt to tablets, PCs, laptops and Smartphones – all at no extra charge.

In short, it’s called “Responsive Design” which is when a website instinctively responds to the device that internet users are using to view it; adjusting text and images automatically. Therefore, it also cuts out the need for making various bespoke websites depending on the device, which saves your company money and your design agency a lot of time.

With an increasing number of studies confirming International Data Corporation’s 2011 findings, that “The internet will be mostly browsed using mobile devices by 2015”, Urban River decided it was the right time to take advantage of this opportunity.

Carl Buckley, Managing Director of Urban River said: “Many companies panic when they think about having to create a mobile website. They also think that consumers using their Smartphones to browse the internet is a fad, and go on to sweep this increasingly popular trend under the carpet but it’s here to stay.

To help out our current and potential customers stay one step ahead, every website we design and build from 2012 onwards will be responsive at no extra charge.

A responsive website is not an all-in-one solution for every company as it will not offer the best user experience compared to a bespoke mobile website. However, it will hopefully prevent potential customers from getting as frustrated as they do with current websites that are often slow to load and hard to navigate on mobile devices.“

It’s a brave move from the South Shields creative design agency who are celebrating their 10th year in business this year. Let’s hope their smart decision will keep them in business for the next 10 years too!

To see an example of their recent responsive work view the Dyvels Home website at http://www.dyvels.com/ and Tyne Tunnel’s mobile commerce website at www.tt2.co.uk/mobile.

This was posted in Bdaily's Members' News section by Hannah Mattinson .