Member Article

Banter with Benchmark - Reason 3

3. We can Kinect you to your delegates

The geekier Benchmarkers amongst us have been toying around with Augmented Reality for a while now (actually ever since we did a session on it at Marketing: the Art Of 2010). There is something very exciting and very contemporary about Augmented and Virtual Reality at events. Ever ones to break the mould, we’ve recently developed a gesture driven game using Kinect for a client conference. We think it will cause a stir, we know it will turn heads, and most importantly it won’t have been at the last event you went to. If you like the sound of that for your conference, give us a bell.

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This was posted in Bdaily's Members' News section by Jennifer Westmoreland .