Member Article

Thorntons remain cautious after sales increase

Chocolate makers Thorntons have released figures indicating a profitable Q4 but the company are remaining understated about the promising figures.

The company is in the process of a huge restructuring in an effort to return to profitability.

Sales of £24.5m stimulated growth of 8.1% however this was inspite of the closure of 51 stores since April which has led to a wary statement from Thorntons Chief Executive Jonathan Hart.

“Although we are encouraged by this performance, this nine week period contributes less than 12% to our annual sales and we continue to remain cautious about the outlook for the coming year,” says Hart.

“We remain committed to our strategy of rebalancing our business, revitalising our brand and restoring profitability and I am pleased to see that the actions we have taken are starting to deliver improvements in a difficult trading environment.”

This was posted in Bdaily's Members' News section by Michael Parry .