Partner Article

Presenting to an Audience? Presentation Assistant App for

A mobile app designed to support professionals in creating a great presentation has launched. ZAPP, produced by Zoom Creates Ltd, will rapidly accelerate an individual’s ability to present to any size group – regardless of content, context, audience or timings. The launch of ZAPP follows 10 years of research, thinking and content. The app is currently compatible with Apple devices and the content and process has been tested with 71 international businesses and organisations including Starbucks, 3, Sapient and Argos.

“There are four reasons why we give any presentation – to educate, sell, entertain or influence,” says Barry Holmes at Zoom Creates Ltd, who is behind the app’s design. “We might want to use a combination of these but one will be our priority. ZAPP will help anyone who needs to present effectively and with the right impact, regardless of time or resources. Whether a business owner, manager, sales professional or teacher, individuals are given the support they need to make a positive impact immediately.”

Social scientists tell us that we make up our minds within five seconds of hearing or seeing someone present. This theory is backed up by much of the latest brain research and cited in a number of books including ‘Blink’ by Malcolm Gladwell and ‘Thinking Fast and Slow’ by Nobel Prize winning author Daniel Kahneman. The need to prepare and create the right effect immediately is critical and ZAPP makes planning for a presentation quick and easy, regardless of the context or audience.

Once ZAPP has been downloaded, users will be asked a short series of questions about their presentation including ‘What is the purpose of your presentation?’ and ‘Who are you presenting to?’ They will be guided through a series of options that enable them to custom design a brilliant presentation in 5 minutes.

ZAPP Key Features:

• Create, load and save multiple presentations
• Summary view to see your presentation at a glance
• Template examples for you to use or customise for each type of presentation
• Fast edit and delete facility
• Advice tailored to the kind of presentation you are giving
• On-screen cues for expert tips and advice
• Icons indicate your progress through the guide
• Calendar reminder to prompt preparation
• Checklists to ensure you are fully prepared for your presentation
• No need for internet connection once ZAPP has been downloaded

To purchase ZAPP for £4.99, go to the App Store and search for ZAPP business. For more information on the app, visit www.zoomzapp.com.

This was posted in Bdaily's Members' News section by Clare Homer .