Member Article

RealWire launch pioneering twitter tool

Simple, real-time identification and following of specific journalists who mention a particular story on Twitter

RealWire today announced the addition of a cutting-edge new feature to their recently launched Twitter-based media relations platform Lissted. The new feature identifies journalists and media outlets who mention particular topics, utilising Lissted’s real-time tracking of its database of over 12,500 media professionals’ Twitter accounts. The data is then used to dynamically build and update a Twitter list to include these accounts (UK Pat. Pending No. 1213080.3).

A live test was run at the end of last week around the IFA 2012 global technology show in Berlin. This resulted in a Twitter list of technology journalists and outlets who mentioned the show which peaked at 344 members at the height of the event.

Lists are created around high profile news stories; following the announcement of Nokia’s latest smartphone, yesterday saw a list of technology journalists mentioning the brand hit Twitter’s list limit of 500 members, meaning that the system is now choosing the most relevant members based on factors such as activity level, frequency of mentions, and Klout score. Another list is tracking technology journalists who mention the iPhone 5, in response to Apple’s enigmatic invitations to a press conference on September 12th, which many believe will see the unveiling of the new iPhone. The iPhone 5 list currently has 388 members, and is expected to reach 500 by the time of the announcement.

The Lissted application is able to create these dynamic and highly targeted Twitter liststhrough a combination of its in-depth and thoroughly curated database, real-time indexing and proprietary list-building processes. Lists are updated constantly, with new active members being added all the time, and members that no longer fit the relevance criteria automatically removed.

Anyone can subscribe for free to Lissted’s public Twitter lists, which appear on Lissted’s homepage, to see tweets from an active community of media professionals starting or joining relevant conversations. PRO users of the platform can request bespoke dynamic lists for an additional fee.

Lissted CEO Adam Parker believes that the dynamic lists do far more than demonstrate the tool’s processing power: “Lissted came about as a way of making it easier for PR professionals to put more conversation back into media relations. Dynamic lists are an innovative new way of doing that, identifying the relevant journalists and outlets who are expressing an interest in a topic or breaking news story. All users have to do is join the conversation, with the engagement tools they already use, including platforms like Tweetdeck and Hootsuite. This opens up a whole new world of potential for valuable dialogue between the PR and media communities.”

This was posted in Bdaily's Members' News section by Adam Parker .