Member Article

Leading leisure chain unites North East venues

A leading North East leisure chain is uniting six of its regional venues to boost sales and encourage customer loyalty.

The Cairn Group, which employs more than 1500 people across the UK, is launching a new discount scheme at Newcastle-based bars Spy, Berlise, Zio and Jalou, as well as the city branch of Italian restaurant chain Fratello?s and its sister site in the grounds of Newcastle International Airport.

The @thatcard scheme, which goes live from Friday, September 21, will offer card holders access to exclusive offers at each venue, such as discounts on food and drink and special deals on multiple purchases.

These deals will be updated on a regular basis with separate options for each site, as well as a variety of cross-venue promotions.

Promotional material is currently on display at Spy, Berlise, Zio, Jalou and Fratello?s to encourage visitors to sign up to the scheme for free, with a special QR code taking those who scan it on a I-Phone, android phone or Blackberry directly to the application form on a dedicated Facebook page.

Potential users are also being targeted via Twitter, with plans to continue broadcasting new offers through both social media channels once the scheme is up-and-running.

Management hope that this will not only add value for customers but also boost brand association and encourage loyalty across the Cairn Group?s outlets in the North East.

Marketing Manager Dan Humphries, who has been tasked with implementing the scheme, said: ?Our aim is to have at least 10,000 people signed up to @thatcard in the first year, with the introduction of new offers on a regular basis serving to maintain interest and encourage new enrolments all year-round.

?We hope that this will consolidate existing brand loyalty and offer visitors an added incentive for utilising other venues within the Cain Group family.?

Newcastle-based Cairn Group is one the UK?s biggest family-owned leisure organisations, operating numerous bars, restaurants and hotels from Aberdeen to London.

The new @thatcard scheme will initially operate solely at Spy, Berlise, Zio, Jalou and Fratello?s in the North east with the potential to expand if it proves successful.

For more information visit any of the venues involved in the scheme or search for @thatcard on Facebook or Twitter.

This was posted in Bdaily's Members' News section by Cairn Hotel Group .