Member Article

Turn Key appointed to rebrand Leeds shopping centre

Turn Key has been chosen to work with The Core shopping centre in Leeds. The integrated marketing agency will help lead the brand in a new creative direction for 2013 with a string of innovative campaign elements.

The agency will be responsible for growing the shopping centre’s target audience and widening its existing customer base by transforming the brand and promoting The Core’s new look to the general public.

The first phase of the project will involve brand development, retailer presentations, a new website design and external signage. Advertising will also begin early next year to introduce Turn Key’s bold, bright and integrated campaign.

Turn Key already works with a range of retail clients including international property developer, Hammerson and the Eden Shopping Centre in High Wycombe. Eden recently achieved fantastic results in its annual customer survey and was awarded a British Council of Shopping Centres Purple Apple award for its innovative marketing campaigns.

Mike Robinson, Head of Marketing at Turn Key, said: “With the retail sector in Leeds growing with upcoming developments, individual retailers and shopping centres need to be more competitive to make their brand stand out. The Core rebrand is a great opportunity for us to use our expertise and deliver creative, eye-catching results. We can’t wait to get stuck in!”

Established in 2000, Turn Key has grown into a full service, integrated agency of creative experts in marketing, PR, digital and planning. The Leeds-based company, which operates both nationally and internationally, has an unrivalled reputation for working with prestigious household and luxury brands across sectors ranging from retail and professional services in the UK, Europe and the US.

This was posted in Bdaily's Members' News section by Turn Key .