Member Article

Dan Robinson Appointed Senior Marketing Manager at Eutechnyx

Auto Club Revolution® team adds Dan Robinson as Senior Marketing Manager

Addition of former Codemasters marketer signals a new phase for the marketing of the game and car community.

4th October 2012, - Gateshead, UK - Eutechnyx, one of the world’s leading independent game developers and the team behind racing game and car community Auto Club Revolution, has announced a new addition to its publishing arm.Experienced marketer, Dan Robinson, joins as senior marketing manager and is set to lead the strategic and operational marketing activities for Auto Club Revolution, including worldwide brand management.

CEO Brian Jobling said, “For Auto Club Revolution we’re heavily focused on adding the highest calibre talent to our team throughout Design, Programming, Art, Publishing and critically, Marketing.The addition of Dan Robinson from Codemasters, illustrates that philosophy perfectly and we’re delighted to have him on board signalling the start of a new phase in the marketing of the product”.

Robinson brings over 10 years of experience working with consumer, sports and entertainment properties and has built a deep understanding of the racing game genre. He joins Eutechnyx from Codemasters, where he held the role of senior brand manager having spent more than 5 years working on their leading titles, including Race Driver GRID and F1 2012, as the global marketing lead.

Robinson states “I am very proud to be part of what is a hugely talented and focused Auto Club Revolution team, the game that will re-invigorate the racing genre, and more importantly gamers and motor enthusiasts around the world. Bringing the quality and intensity of a console racing game to an engaging community-driven online audience and doing this in collaboration with the motor industry, is something I am extremely excited to be involved in.”

Auto Club Revolution is a free-to-play online racing game and car community built in collaboration with the motor industry. Featuring officially licensed cars from over 50 of the world’s leading motor manufacturers, it delivers a best in class console racing experience to the free-to-play market, while providing a social platform for owning, customising and enjoying cars online.

For more information on Eutechnyx visit www.eutechnyx.com or follow the company and its products on Twitter: @Eutechnyx, @AutoClubRev and @NASCARTheGame.

Current career opportunities are listed here: www.eutechnyx.com/recruitment

This was posted in Bdaily's Members' News section by Ashley Westgate .