Member Article

Market researcher YouGov raises profits by 5%

Online market researcher YouGov has posted a 5% rise in profits before tax, with an increase to £6.1m for the year.

YouGov launched in 2000 and collects data from around the world through an online tool that has around 2.5m respondents.

The company reported total revenue rises of 4% up to £58.1m, while like-for-like revenue increased by 9%.

German markets rebounded according to the firm, which said profits doubled to £0.6m on revenues of £9.4m, while the newly opened French version of the research platform has achieved respondent levels of 75,000.

Growth of 19% was reported in the Middle East, although profits and revenues fell by 31% and 20% respectively.

Stephan Shakespeare, YouGov’s chief executive, said: “We have continued to develop and invest in our growing portfolio of data products and services and increase revenue.

“This has helped to drive the momentum in our custom and data businesses, particularly in the US and UK.

“Current trading is in line with the Board’s expectations although the macro-economic environment especially in Europe remains uncertain.”

The organisation said that, looking forward, it will offer its clients a platform to gather marketing data that can be used for a wide variety of campaigns.

Geographical expansion and growth of the firm’s products is also key to development of the company.

Mr Shakespeare added: “We believe we are building a company that will be among the global leaders of the future.”

This was posted in Bdaily's Members' News section by Miranda Dobson .