Member Article

UK Launch for Internationally Successful Dutch Media Agency

BooQi Media Solutions - a fast growing, international, marketing communications company headquartered in the Netherlands – is pleased to announce its launch in the UK with its most recent campaign for Change4Life in conjunction with Hertfordshire County Council. BooQi Media Solutions specialises in the provision of printed communications tools designed to bring success and measurable results to campaigns.

The Dutch media agency has also recently secured several new lucrative business wins as it launches into the UK arena including, a recruitment guide for one of the largest unions in Britain, as well as a bid to promote the sports academies of Bodmin College to students over 16.

Abs Pabari, BooQi Media Solutions UK Sales Manager, commenting on BooQi’s recent achievements in the UK said; “This is a real coup for BooQi Media Solutions and adds to our growing portfolio. It’s an exciting time to enter the UK media and marketing arena. There are so many different and new ways to communicate with target audiences; and rapid improvements in measurability make it even easier to know what is working and what is not.

“However, what sets us apart is our BooQis. The BooQis are designed to convey a clear message to an identified target audience as well as creating a measurable impact. BooQis are made to be kept by individuals and to be remembered. Many marketing communication campaigns can be enhanced by simply including a BooQi as part of the marketing mix.”

A BooQi, which folds open and closed and replicates the ease of folding a bird’s wings, is proving the most popular in the UK. This particular design is currently being used in Hertfordshire Council’s Change4Life campaign where the BooQis are presented in a customised display stand which will shortly be distributed to around 250 pharmacies in Hertfordshire. The BooQis carry a clear message to encourage regular drinkers of alcoholic beverages to monitor the amounts they consume, and to reduce consumption to stay within medically-recommended safe limits. Support phone numbers and links to a local website are highlighted in the BooQi to help drive recipients to seek additional assistance over and above the essential information contained within the BooQi.

Kate Moore, Programme Manager at Hertfordshire County Council, said: “We recently decided to work with BooQi Media Solutions on our ‘Don’t let drink sneak up on you’ in conjunction with Change4Life campaign. The results were great. Quality and customer services were excellent. The BooQis look amazing and we look forward to having them in pharmacies across the county. The BooQi team were always on hand and proactive in ensuring that from the design to the distribution, we were given the right advice to guarantee that our first compact media campaign was one to be proud of. We’d be happy to work with them again and confident in recommending them to others.”

The new UK office for BooQi Media Solutions, located in Central London, is the next step for an expanding European network of BooQi offices in the Netherlands, Germany, Spain, France, Belgium and Ireland who currently work with clients such as Continental, Bavaria, Pernod Ricard, Guiness, Samsung, Mitsubishi, Mastercard, Bacardi and Adidas. Employing over 20 highly skilled workers in the UK, BooQi Media Solutions works with a versatile team of experts facilitating BooQi UK’s success in Compact Media.

To find out more about BooQi Media Solutions and their expertise in Compact Media please contact Abs Pabari on 0203 318 2925 or abs@booqi.com or visit www.booqi.com .

This was posted in Bdaily's Members' News section by Harriet Subramanian .