Member Article

North East Digital Agency Delivers For Renault

GATESHEAD-BASED web software development specialist AYO Digital has completed a highly acclaimed va va voom website project with French car manufacturing giant Renault.

Renault approached AYO Digital and the partnership of events specialists, Fusion 2K to help design and build a sleek, VIP style web interface to launch the brand new Renault Clio onto the consumer market in the UK.

The website was purpose built for invitation-only customers who could login with a unique code to be the first to book a test-drive of the new car and also receive exclusive information on Renault’s newest electric car Zoe that will be available in 2013.

Rob Mathieson managing director at AYO Digital said: “We are delighted with the outcome of this project. The Renault team had a specific idea of how the website should look so we have built it to their exact requirement and added a few extra special technical aspects.

“For instance, we developed a totally secure portal that is being hosted on a Microsoft Azure cloud platform, allowing the system to scale when large numbers of users access it. As this was being rolled out to 137 dealerships nationwide, the website had to be able to handle a large amount of traffic.

“The platform allowed us to issue invitations to 135,000 lucky customers who were invited to test-drive the new Clio.”

This is the latest high-profile project completed by the technology company having completed work with Gentoo, Gateshead Council and AAF International over the last year. Its expert team also helped develop the timing software used by Team GB’s BMX representatives in the run-up to the London 2012 Olympics.

Rob continued: “Everything we build at AYO either makes a company or a service more efficient. The companies we like working with are really exciting and embrace technology but appreciate a strategic approach.”

The global vehicle manufacturer, which has a presence in 118 countries worldwide, turned to AYO Digital to help with the online launch of the new Clio following a recommendation from Fusion 2K Events.

Nick Clinton, creative designer at Fusion 2K Events said: “I knew the AYO team would be an ideal fit for this project. Working in the automotive marketing sector brings many challenges, and AYO Digital has risen to all of them. Professional, adaptable and loaded with expertise, the team brings innovative ideas to the project at every step. Their ability to react with speed and accuracy, combined with their friendly approach makes working with them a pleasure.”

Fast-growing AYO Digital’s headquarters are based at the Northern Design Centre in Gateshead and the company now has sites in Manchester and London. The company has doubled its staff numbers from 10 to over 20 in the last year.

The digital company specialises in delivering business solutions for web and mobile devices, in addition to complex and highly technical web development projects.

Established in 2008 by Rob Mathieson, Tony Olanipekun and Kevin Reece, AYO Digital works with SMEs and large organisations nationally, across a number of sectors including manufacturing, utilities, property and retail. For more info visit: www.ayodigital.com And follow AYO Digital at: www.twitter.com/ayodigital

This was posted in Bdaily's Members' News section by Jodie Balmer .