Member Article

Advantage Finance launches campaign for increased product awareness

A leading supplier of motor finance is aiming to boost product awareness among its customer base through an investment in on-hold marketing.

Advantage Finance asked audio branding specialist PH Media Group to create a series of bespoke audio messages which will be played to telephone callers whenever they are put on hold or transferred.

The service is set to form a key part of the firm’s ongoing marketing strategy, providing callers with information about products and finance deals or directing them to the Advantage Finance website for more details.

“The main driver behind the employment of the on-hold marketing system was a need to increase product awareness and enlighten customers about new promotions,” said Keith Charlton, Compliance Director at Advantage Finance.

“Through PH Media’s bespoke audio branding service, we were able to transform our telephone system into a successful marketing tool that has not only enabled us to advertise our finance services to callers but also boost traffic to our website.

“Not only is on-hold marketing cost-effective but it has also helped Advantage Finance reinforce its brand image and further improve customer service levels, thus proving to be an integral element of our marketing strategy.”

As a provider of specialist finance services to motorists across the UK via motor dealers, Advantage Finance receives a large number of calls each day, meaning callers are sometimes put on hold.

By implementing a tailor-made on-hold marketing service, this has become a valuable timeslot which Advantage Finance can use to communicate with its customers.

Mark Williamson, PH Media Group Sales and Marketing Director, said: “PH Media prides itself on offering a forward-thinking solution to organisations so they can make the most of a golden advertising opportunity.

“We are confident that Advantage Finance will encounter a multitude of benefits by using on-hold marketing and we look forward to continuing our working relationship with the company.”

On-hold marketing involves the creation of bespoke audio messages which are played to telephone callers whenever they are put on hold, transferred or when they call outside of normal business hours.

This was posted in Bdaily's Members' News section by James Selby .