Member Article

Don't leave customers out of touch this Christmas

Odyssey Systems, the Tees Valley telecommunications specialist, is urging businesses to not leave their customers with a frosty silence this Christmas.

For many businesses, work will halt over the festive period, but it is not always the case that the same can be said for clients and other stakeholders, warns Stockton-based Odyssey.

Managing director Mike Odysseas says that those businesses which don’t keep customers informed over the break risk losing the goodwill which has been built up over the previous 12 months.

He said: “Some companies neglect to keep their customers informed of changes to their working schedules, or even business closures, over the Christmas period. However, in this technological age there is no excuse for failing to do this.

“Businesses can be doing simple things now to forewarn customers, such as a Christmas e-mail, putting the information on their websites or in e-mail signatures, or even building the information into telephone hold music.

“If the phones are not going to be manned throughout, then something as simple as a recorded message, leaving details of opening hours or alternative contact numbers, will let callers know what the situation is.

“Neglecting to act upon this consideration can leave customers frustrated or even stranded when they need help, particularly when the business they are trying to contact is in the service sector, and the chances of those customers returning with more business may be significantly reduced.

“When Odyssey Systems conducts an installation for a customer, this is something we add automatically, because we feel it is such a vital basic requirement of any system.”

www.odyssey-systems.co.uk

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