Member Article

Marketing firm secures natural sports brand

A rapidly growing North East marketing and public relations (PR) agency has added another high-profile client to its growing portfolio.

Ramarketing is working with Newcastle-based Natural Hero to boost the ethical sports recovery brand’s trade and consumer profile both in the UK and abroad.

The agency will assist with brand and export strategy and implement a PR, marketing and social media campaign to raise awareness of its skincare recovery range that contains over 98% natural ingredients.

Natural Hero is a non-medicinal wellbeing brand that was developed following research with sports physiotherapists, professional formulators and plant scientists at Newcastle University to bring the benefits of naturally formulated body care to sports recovery.

Manufactured in the North of England, Natural Hero is aimed at the booming outdoor and active market in the UK and positioned as an environmentally-friendly, feel good alternative to existing training and recovery products.

Its two botanical based launch products, Hot Ginger Muscle Rub and a Cool Peppermint Muscle Spritz, are currently being trialled by 56 Holland & Barrett stores. The company has also secured listings within retailers with naturals and sports channels that include Fenwick, Wholefoods, Snow & Rock and Sweatshop.

Louise Vincent, founder and sales director at Natural Hero, said: “Our Natural Hero products are very much in keeping with what the modern active consumer demands so have a huge of amount of potential.

“Ramarketing was recommended to us by several business contacts here in the region and the team has already demonstrated great enthusiasm for the brand. Their creativity, contacts and experience of international campaigns will play a significant role in raising profile and driving trial of our products.”

Established in 2009, Ramarketing has built-up an impressive client portfolio and has trebled in size this year. The company recent won three Gold CIPR North Awards included Outstanding Small Consultancy.

Raman Sehgal, owner at Ramarketing, said: “It’s always a boost to win business through a recommendation as it proves we are delivering for our clients and our reputation is growing in the North East.

“The Natural Hero project is an incredibly exciting one as it’s a brand very much at the start of its life cycle, which provides us with the opportunity to make a real impact and help get the products noticed by consumers and buyers.

“Louise is an inspirational entrepreneur who has done an incredible job to get the brand to where it is today and I hope our team can inject some creativity and expertise to generate increase awareness and sales.”

This was posted in Bdaily's Members' News section by Jodie Balmer .