Member Article

Travelodge announce £223m investment

Travelodge have announced a £223m investment this year, including the opening of 14 new hotels.

The budget-hotel brand will open 12 new locations across London, Cambridge, Aylesbury, Southport, Kings Lynn, Sittingbourne, Manchester and Chertsey as well as two Spanish locations.

Grant Hearn, Travelodge CEO said: “Now that we have a solid financial foundation in place, this year, the Travelodge brand will benefit from a £223 million investment. This capital expenditure will help us to grow our business, strengthen our product offering and make Travelodge the best value hotel chain in the UK.

“As part of this year’s investment we have worked with our customers to create a new Travelodge room which offers more comfort, quality and style. The hero of our new room is a luxurious bed that is normally found in high end hotels. This enhanced product offering combined with our new cutting edge revenue management system that offers economy pricing, will ensure we are the smart choice for leisure and business travellers.”

The company aim to create 420 jobs and will also spend over £12m in digital and online marketing in 2013.

It follows a concerning period for Travelodge last summer as the brand struggled to pay debts to lenders and a rescue package was negotiated.

This was posted in Bdaily's Members' News section by Tom Keighley .