Partner Article

B2B agency serves secrets to business content

B2B marketers are treated to a feast of tips and techniques this month, with the release of the B2B Content Marketing Cookbook. Created by specialist B2B marketing agency Marketecture, the 1950’s cookbook style publication is a fun yet informative guide to content marketing strategy.

“Content marketing is both reflecting and powering a fundamental shift in the way people interact with brands,” says Max Clark, Client Services Director for Marketecture. “But it’s nothing new – ‘content marketing’ is simply an umbrella term for many marketing techniques we’ve all been using for years, setting them in a framework to deliver greater ROI.”

“There’s plenty out there right now on the ‘why’ of content, but we wanted to move the conversation on to the ‘how’. Our Cookbook collects the latest thinking on digital and lead generation marketing and presents it within an easy to read format. The flexible model we share is easy to understand and can be adapted to any marcomms plan regardless of budget.”

“Just as a recipe book won’t instantly turn you into a master chef, we’re not suggesting you’ll become a king of content overnight!” adds Max. “But we hope that the b2b marketing cookbook provides the framework from which to learn new tactics, set more ambitious targets and apply valuable ROI driven techniques.”

The limited edition book has already landed on almost 500 marketers’ desks across the UK and even reached foreign shores, garnering praise from numerous senior marketers in multi-national businesses as far away as Singapore and the West coast of the US.

This was posted in Bdaily's Members' News section by Marketecture .