Member Article

Yorkshire bakery wins armed forces deal

Yorkshire-bakery ProperMaid has won a contract with the Navy, Army and Air Force Institutes (NAAFI) after it was selected as one of the “best of British” foods.

NAAFI is the official trading organisation for HM Forces, and provides retail and leisure services to the military including bars, shops and restaurants from Britain.

ProperMaid, which is located in Huddersfield, was chosen by tasters at the organisation for its unusual cakes, such as the dandelion and burdock cake and its twist on a traditional Yorkshire parkin cake, the sticky ginger and fudge cake.

The firm’s produce will be supplied to troops in Germany at first, and then to forces in more overseas locations starting with the Falklands.

Nick Spencer, head of food and beverage at NAAFI, said: “We’re all about providing a taste of home and access to products that servicemen and women would not necessarily be able to purchase.

“ProperMaid’s original flavours,handmade products and the good story behind them really interested us.”

ProperMaid managing director, Allison Whitmarsh, added: “We’re over the moon that our cakes have been chosen as a taste of home for the troops.

“It’s wonderful to think that ‘our boys’– and girls – working hard in other countries will be able to tuck into a
good ol’ British brew and a bake!”

This was posted in Bdaily's Members' News section by Miranda Dobson .