Member Article

Manchester agency win digital project contract with PGL

Manchester-based agency The Foundry has secured a major contract with youth holiday business PGL.

The firm fought four other competitors off to win the significant digital project, which asked The Foundry to develop and propose a ‘fresh approach’ to the PGL brand through a digital medium.

PGL was established in 1957 and now provides activity courses for schools, families, youth groups and summer camps for children and young people.

John firth, commercial director of PGL, commented: “It was their commitment to really understand our customers and their needs, in combination with a thorough, yet flexible process for research and build at all stages of the project that tipped the balance in The Foundry’s favour.”

The Foundry’s digital division is now working with PGL’s marketing and web departments to create communication channels for the company’s customers.

This was posted in Bdaily's Members' News section by Miranda Dobson .