Member Article

Regional hotels outperform London counterparts

Regional hotels enjoyed a strong March, while their London counterparts reported another subdued performance, according to figures from BDO LLP.

Room yields increased by 6.8% in the regions to £41.87, but fell by 5.4% in London to £96.32.

In London, room rates dropped from £128.30 in March 2012, to £122.53, whereas room rates in the regions rose from £57.64 to £61.13.

Robert Barnard, partner at BDO LLP, commented: “This is the fifth consecutive month in which regional hotels have outperformed their London counterparts, which is the opposite of what we have seen for much of the past few years.

“The recent performance of regional operators is all the more impressive when you consider that these hotels tend to rely on the corporate meeting, incentives, conferences and events (MICE) market, which remains in the doldrums at the moment.

“The lack of any significant new developments is helping regional operators to keep downward pricing pressure at bay, with beneficial consequences on the sector’s top line.

“London has tended to defy the economic gloom in recent years but its strong run appears to have petered out since the start of the year. However, there is little evidence of any ‘Olympic hangover’ and it’s important not to get carried away: both room rate and occupancy remain high in absolute terms in the capital and the city’s fundamentals are as strong as, if not stronger than ever.”

This was posted in Bdaily's Members' News section by Tom Keighley .