Member Article

Cheshire PR firm merges with sister company

Hale-based PR firm Peppermint PR has rebranded following a merger with its sister company, Peppermint Digital.

The combined businesses will now be known as Peppermint Soda after an overhaul of the brand’s look.

Suzy Glaskie, who founded the company in 2004, commented: “Over the past couple of years, the business has rapidly evolved far beyond the traditional PR agency model.

“The move to rebrand reflects the full service nature of our offering, which includes a complete range of creative and digital services.

“We’re often told how effervescent the Peppermint team is so we chose a name that mirrors the personality of the agency.

“Our designers have developed a brand for Peppermint Soda that’s playful, fresh and quirky, whilst neatly conveying our approach and capabilities.”

The agency started off in Ms Glaskie’s small toy room near 10 years ago and now has a workforce of 22 at its offices in Cheshire.

Big name clients include Asda, Sweet’N Low, Muse Developments and national law firm Gateley LLP.

Managing director Jean-Philippe Glaskie also commented: “Increasingly, we’re delivering fully-integrated brand building solutions, with campaigns that span the breadth of traditional PR, social media and viral advertising alongside brand development, advertising, event management and interactive broadcast.

“The new identity is a reflection of our clients’ access to each of these solutions – all provided under one roof.

“Our aim is to help companies stand out from their competitors by projecting their own particular brand personality.

“We do that by joining up all the diverse communications channels to convey the right message, in the right way, to the right people.”

This was posted in Bdaily's Members' News section by Miranda Dobson .