Member Article

Manifest shapes up with British Military Fitness

Leeds-based full service creative agency, Manifest Communications, has been appointed by British Military Fitness (BMF) to manage the company’s press office and public relations activity in 2013.

The UK’s largest and best-known brand for outdoor group fitness classes, BMF has chosen Manifest to help develop its profile across national, regional and local media to support its membership growth plans this year.

The contract is the latest in a series of high profile client wins for Roundhouse Business Park-based agency Manifest.

Alongside recognised names such as La Tasca restaurants and Northgate Vehicle Hire, BMF joins a growing roster of retained PR clients in the health and fitness sector, from national outsourced leisure facilities management provider, Leisure Connection, to fitness training provider, Premier Training International.

Nev Ridley, managing director at Manifest Communications, said: “We’re delighted that British Military Fitness has chosen us to deliver its PR activity and we already have a number of exciting campaigns in the pipeline.

“BMF is an established brand in a growing market and we are looking forward to helping increase their profile and market share.”

Rob Love, managing director of BMF, commented: “At British Military Fitness, we are keen to promote the benefits of our fun and effective way of getting fit together in the great outdoors and how our classes have changed the lives of thousands of people across the UK.

“We believe that Manifest really understand and reflect that passion - as well as bringing an impressive level of sector experience to the task.

“We are confident that we will work well together create a long and productive partnership.”

This was posted in Bdaily's Members' News section by Mark Lane .