Member Article

One heck of a sausage attracts £5m order

A family of Bedale-based sausage makers has gone back to the kitchen table to launch a brand new range of top quality British pork sausages.

The award-winning Andrew and Debbie Keeble, the couple behind the hugely successful Debbie and Andrew’s sausage brand, have recently introduced the HECK range of sausages to the market and already attracted a £5m order from Tesco, with 500 of the supermarket giant’s stores set to stock their products.

HECK is a new range of sausages with a strong set of beliefs behind it, offering farmers’ market quality on the high street and made with simple, good ingredients with provenance at its heart.

The boutique sausage company is committed to small batch production, supporting British pig farmers with a fair price scheme and full traceability down to every last ingredient.

Pork is sourced from a network of named farms (only fresh, lean, outdoor reared British pork shoulder), breadcrumbs are gluten-free and wherever possible their other simple, fresh ingredients are all British.

Three varieties have been released to date - Pork & Proud, 97% Pork and Plump Pork & Apple. Other recipes in creation include the Superior Skinless, Squasage (square sausage for sandwiches), Mediterranean Chicken and Fresh Chorizo.

Andrew and Debbie have been joined by four of their grown up children in the new business venture.

Initially, HECK sausages will be made from a small production unit close to the family farm in Thirsk, North Yorkshire.

Debbie Keeble said: “We’ve had a lot of late nights round the kitchen table coming up with the perfect set of sausage recipes.

“We’ve been making sausages since our children were tiny and it’s mostly the reason we diversified in the first place, so to have them involved this time around is a great feeling.”

This was posted in Bdaily's Members' News section by Mark Lane .