Member Article

British Land to give shoppers free Wi-Fi

British Land will provide free Wi-Fi to shoppers throughout its portfolio of UK shopping centres, including Sheffield’s Meadowhall and Surrey Quays.

Following a deal with BT, Wi-Fi will be provided to shoppers throughout the company’s open air shopping parks, starting in the autumn.

The move follows a trend in the retail sector, most recently highlighted by department store Fenwick’s decision to provide Wi-Fi.

British Land say the free connection will allow new innovations and trials such as Google Indoor Maps and Centre Buzz, a digital CMS for shopping centres.

Charles Maudsley, head of retail for British Land, said: “Digital is an essential and growing part of the shopping experience. We believe that integrating technological advances is fundamental in a modern retailing environment to meet consumer expectation and to help retailers to maximise their sales potential.

“We continue to evolve our portfolio so that we remain a partner of choice today and tomorrow; working closely with retailers to deliver the right space in the right location, developing our assets to deliver an enjoyable retail experience as well as devising ways to enhance retailer and consumer relationships within our centres.”

This was posted in Bdaily's Members' News section by Tom Keighley .