Member Article

Behind the business with Goody Good Stuff

Melissa Burton is the managing director of Morecombe-based confectionary business, Goody Good Stuff. The sweets she makes are created to cater for a vast range of dietary requirements, and don’t include meat, gelatine, gluten, nut, soy, egg, or fat. Bdaily went behind the business to find out more from Melissa.

What key challenges has your company recently faced?

Goody Good Stuff was born in the midst of the recession into a fiercely competitive category of confectionery, with competition from very large and heritage brands. We struggled with getting our message out with limited resources and continue to have to be very creative and focused to this day.

What is your biggest achievement over the past 12 months?

Securing a national listing with 7-Eleven in the USA and increasing the reach of the brand stateside by over 7000 more stores.

What is your most important focus for the coming year, and what do you hope to achieve?

We are working very hard to continue to increase awareness for our range, both in our home markets and further afield. We are also looking to expand our export business opportunities in China and Russia.

What excites you most about your industry and business?

I love the way that true innovation and the birth of social media make it possible for smaller brands to enter the market and make a big impact.

What will the “next big thing“ be in your industry, and how do you plan to handle it?

I think that in the wake of the horse meat scandal, people are more aware of traceability in the foods they choose. Goody Good Stuff is made with only high-quality natural ingredients, so we are very well positioned to take advantage of the consumers’ interests in a product’s journey from the field to the plate.

This was posted in Bdaily's Members' News section by Miranda Dobson .