Member Article

Acceleris motoring division bolstered by five new clients

Harrogate’s multi-award-winning PR agency, Acceleris Marketing Communications has cemented its reputation as one of the leading motor sector communications agencies with a series of five new appointments set to add close to £130k in annual fees to the agency’s burgeoning specialist motor sector division.

Market-leading fuel card Allstar, Toyota, Kia and Hyundai dealership network Vantage Motor Group, vehicle tracking business RAM Tracking, used car website Trusted Dealers and Judge Service – the UK’s leading provider of car dealer reviews - have all appointed the agency to deliver a series of integrated communications campaigns.

These span traditional media relations, social media, event-based activity and corporate social responsibility campaigns.

In just six years since its launch Acceleris has built up a significant niche practice within the motor sector, having worked with some of the biggest names in motor retail.

In recent months the Acceleris team has devised and implemented integrated communications campaigns for fuel card reseller, The Fuelcard Company, Bauer Media’s MCN London Motor Cycle Show, vehicle rental supply, management and software company, Nexus Vehicle Management, as well as leading classified websites.

Acceleris director and head of PR, Louise Vaughan, said: “As an agency we’re building up a strong pedigree in the motor sector because we deliver high impact campaigns that are very much rooted in delivering tangible, common sense, commercial returns for our clients.

“The motor sector is a highly competitive industry which, like many others, has experienced huge challenges over the last few years.

“As such many companies are looking for ways of achieving cost effective stand out against their competitors and this is where customer-focused PR programmes can pay huge dividends.

“Retailers in particular have experienced a huge shift in car buyers searching online – underlined very recently with the closure of Autotrader’s print title.

“As such devising eye catching campaigns that marry online content, recommendation and endorsement with traditional media exposure are a highly effective way of driving opportunities.”

This was posted in Bdaily's Members' News section by Mark Lane .