Member Article

Market study: e-commerce in China

“I like Chinese” Eric Idle, member of Monty Python, once sang – and many an online retailer could say the same. A huge e-commerce market is currently developing in China, and procurement platform, Alibaba.com has gathered together the most important facts about its online trade.

Findings

40 per cent of China’s population (242 million people) already buy on the Internet and last year, spent an average of €822 (£703) each, which isn’t far behind the UK, whose average e-commerce expenditure amounted to £1083 (€1265) per person – and it’s no wonder – China is such a vast place (mostly agricultural) which means the Chinese have little access to physical shops, and favour online shopping.

So, that said – it’s a gigantic market with great potential for growth.

This was posted in Bdaily's Members' News section by Trusted Shops .