Member Article

Marketing Manchester back British tourism

Marketing Manchester has joined forces with VisitEngland and CityCo, along with 19 other businesses, to boost British tourism this summer.

The firms will launch a joint campaign on Manchester Day (2nd June) called “Do something different”, to encourage the British public to visit Manchester for an ‘at home holiday’.

Partners of the campaign include SEALIFE Manchester, which will soon open at intu Trafford Centre, as well as Manchester Arndale, Great Northern, Bali Health Lounge, The Palace Theatre, IWM North, System One Travel and First Group.

North West tourism spots such as Chester Zoo, Tatton Park and The Mere Golf Resort and Spa will contribute to the campaign.

Andrew Stokes, chief executive of Marketing Manchester, said: “We’ve seen a massive change in the perception of domestic tourism in recent years. First, the recession made it a necessity – and then, the ‘2012 factor’ has made it cool.

“VisitEngland’s high-profile ‘Holidays at home are GREAT’ campaign gave a real boost to the industry and we are delighted to be working with them and other organisations across the city-region to showcase what Manchester has to offer.

“Manchester attracts over one million international visitors a year – some of which travel from the other side of the planet. If we can draw people from that distance, we can surely do so too from here in the UK.”

This was posted in Bdaily's Members' News section by Miranda Dobson .