Member Article

Yorkshire insurance company sales rocket after web revamp

A website redesign which focused on enhanced customer service is paying off for a Yorkshire insurance company with sales up 40% based on a similar period last year.

Direct Gap, one of the largest providers of gap insurance policies, is buoyant after the redesign by Hebden Bridge-based digital marketing company We Love the Web.

James Cartwright, managing director of Direct Gap approached We Love the Web for a web overhaul.

We Love the Web applied a more commercially-focused design which concentrated on the needs of the customer more intently. The new site answers customers’ questions, explains benefits more obviously, gives customer testimonials more prominence, and has better ‘above the fold’ customer-focused content.

The results have been a revelation explained James Cartwright, whose business is based in nearby Heptonstall, West Yorkshire.

He said: “The process that We Love the Web used to help us focus on the customers and our product offering was informative and detailed from the design process to the final product.

“The results speak for themselves - sales performance on a monthly basis has increased by approximately 40% compared to the same period last year.”

Frank Fenten, managing director of We Love the Web, added: “We Love the Web has clients in the UK and as far as Australia but it’s always a pleasure to make a difference to a company close to home.”

We Love the Web is also enjoying good sales figures. Last year the company, which employs nine, recorded 17% growth.

Its clients include specialist pet nutrition firm Vetark, Selby College and international weight loss brand Celebrity Slim. We Love the Web has also worked on behalf of Kelloggs, Coca Cola and Land Rover.

This was posted in Bdaily's Members' News section by Mark Lane .