Member Article

Carpet fitter the face of £2.5m van ad

A 42-year-old tradesman with his own flooring business will see his face plastered on Britain’s biggest billboard on the M4.

Carpet fitter, Andy Brodie, will be the face of the new ad campaign for the Volkswagen Transporter, and a picture of him in his van will adorn the “mega banner” site on the motorway.

Andy was picked from thousands of customers to be just one of four faces across the campaign, which will feature the name of his business, A.B. Flooring.

The company say Andy will share the equivalent of £2.5m worth of free advertising as a result. Other businesses involved include a heating expert, a locksmith and a telecommunications specialist.

Andy said: “When I first heard from the ad agency I took it with a pinch of salt. Then they told me I would be famous for the whole of the summer. It only hit home when at the photoshoot.

“It took so long to do it, I realised it was serious. Seeing the giant poster go up was amazing. My Mum can’t wait to see it now – she’s told the whole family!”

A spokesman for the Volkswagen Transporter said: “These ambitious businesses are so vital to the country’s economy, so entrepreneurs like Andy are already stars in many ways. We know it’s tough out there for many businesses and we are committed to working with our customers to support them through the range of services we offer. We thought there was no better way to show this than to let them benefit from a £2.5m ad campaign.”

Volkswagen Transport are also looking for other small businesses customers to take advantage of the free publicity. Those interested should visit this page.

This was posted in Bdaily's Members' News section by Tom Keighley .