Partner Article

New Black Sheep bottled beer wins Asda deal

Continuing the celebration of legendary Yorkshire literary and television vet James Herriot, Black Sheep Brewery has introduced its new bright and beautiful Yorkshire Pale Ale, All Creatures, as a bottled beer.

Previously a seasonal cask beer, All Creatures has been launched as a new addition to the Brewery’s permanent bottled range, and a deal has already been struck which will see it on sale nationally in 237 Asda stores from June this year.

All Creatures celebrates the life of Alf Wright, creator of the famous veterinary character and the name is synonymous across the world with the Yorkshire Dales, home of the Black Sheep Brewery.

The move comes on the back of a great response to the cask version of the beer over the last two years, so the brewery decided now was the time to share it with drinkers at home.

Black Sheep Brewery’s sales and marketing director, Jo Theakston, said “We are really excited about the launch of our new bottled beer All Creatures, this is our first new permanent bottled beer for some time and we hope customers like the fresh new look of the label and the refreshing bite of the beer.

“We’ve had a great response so far and were delighted to get a listing nationally with Asda. We are keen to keep experimenting with new styles and packaging so watch this space for more to come.”

This was posted in Bdaily's Members' News section by Mark Lane .