Columnist

Win a set of five marketing books

Bdaily is offering two lucky winners the chance to win a set of five marketing books. Read below for more details on the books and how to enter the competition.

If you want to run a social media or mobile marketing campaign but don’t know where to start, a number of titles are available to help readers maximise the exciting possibilities that these tools can open up.

Mobile Marketing: An Hour a Day uses an easy-to-follow format to explain the full spectrum of mobile marketing technologies and tactics including messaging, mobile websites, apps, mobile advertising and more. The book focuses on how brands can connect more effectively with always-on mobile audiences and also discusses how they can build better relationships with audiences who use devices ranging from tablets to smartphones to research and purchase goods and services. It’s full of advice, practical tips and tactics to help leverage the mobile strategies that are best for your brand, ranging from location-based marketing, to setting up and managing a mobile commerce site, or experimenting with technologies such as QR codes, ambient communication (RFID and Bluetooth) and mobile broadcasting.

Social Media Marketing For Dummies presents the essence of planning, launching, managing and assessing a social marketing campaign. Including an overview of your choices, such as reviewing sites, monitoring competitors and fitting social into your current marketing plans, it also explains how to launch a campaign, develop a voice, reach your audience on key and niche platforms and embrace influencers. Additionally, it covers how to ‘get social’ with existing web properties including a company site, blog, mobile tools and advertising - and it also offers tips on avoiding common mistakes.

Facebook Marketing For Dummies focuses on strategies, tactics and techniques, combined with real-world case studies to provide novice to expert marketers with the knowledge needed to plan or refine a Facebook marketing campaign. This fully updated edition covers the latest tools and techniques that Facebook implements to help marketers reach their audience as well as addressing ways to use tools such as events, contests, and polls to promote your page; helps you understand the psychology of the Facebook user; explains how to integrate your Facebook marketing campaign with your other marketing campaigns; and looks at ways to monitor, measure and adjust your campaigns.

Twitter Marketing For Dummies reflects the features that Twitter has implemented to make the service more appealing to business users. Exploring the features and functionality that Twitter now offers to businesses looking to market their product on the fastest-growing social networking service, it explains how to build a following, promote your product and drive more traffic to your website, as well as looking at the marketing possibilities that exist when sharing tweets on other social networking sites.

Web Marketing For Dummies has been revised to bring the content up to date with the latest trends and tools in Web marketing, expanding its coverage of social media and mobile marketing. Inside, readers will discover: the process of making a marketing plan, adjusting current marketing for the Web and building an online presence; Insight into creating an effective site and landing pages, adding e-commerce tools, and retaining customers; How to benefit from “classic” Web marketing tools including SEO, e-mail campaigns, and online advertising; The latest trends from social media to location based marketing to blogging; and how to maximise success by analyzing results, avoiding legal issues, and keeping everything fresh.

ABOUT THE BOOKS

Mobile Marketing: An Hour a Day by Rachel Pasqua and Noah Elkin (Published by Sybex, an Imprint of Wiley, RRP £19.99)

Social Media Marketing For Dummies, 2nd edition by Shiv Singh and Stephanie Diamond, (RRP £17.99)

Facebook Marketing For Dummies, 4th Edition by John Haydon (RRP £17.99)

Twitter Marketing For Dummies, 2nd Edition by Kyle Lacy (RRP £17.99)

Web Marketing For Dummies, 3rd Edition by Jan Zimmerman (RRP £17.99)

Terms and Conditions

• The prize is for two winners selected at random
• Entrants should send an email to enquiries@bdaily.co.uk with the subject heading ‘Marketing books competition’ for their chance to win
• Competition deadline: 5pm on Friday 19th July 2013

This was posted in Bdaily's Members' News section by Bdaily offers .