Member Article

Fusion portfolio company signs exclusive China distribution agreement

Fusion IP, the Sheffield-based university commercialisation company that turns world-class research into business, has announced that its portfolio company, MedaPhor, has signed an exclusive distribution agreement with Tellyes Scientific Inc to sell MedaPhor’s range of ultrasound simulators into mainland China.

Tellyes, a $40m medical simulation manufacturing and distribution business, based in Tianjin, China, has 100 dedicated sales staff.

As part of the agreement Tellyes is purchasing 10 ScanTrainer systems that will be sited in its five regional offices, covering the north, south, east, northwest and southwest of China. With ScanTrainer, Tellyes will be targeting China’s 3,000 nursing schools, medical colleges and universities.

MedaPhor’s lead product, ScanTrainer, is a virtual reality based ‘real feel’ ultrasound-training simulator that enables trainees of any level to literally ‘feel’ what they see on the computer screen in order to develop the complex mix of cognitive skills and eye-hand movement coordination required to learn all the key ultrasound scanning skills.

The simulator uses real patient scans, within an educationally driven training programme, to teach all the core and advanced skills, but without the need for an ultrasound machine or a patient and with considerably reduced direct supervision by an expert.

MedaPhor has established sales in the UK, Europe, Australia and the US and recently expanded its ScanTrainer range with its new transabdominal simulator, aimed at the large obstetrics and gynaecology, general medical, and emergency medicine markets.

David Baynes, CEO of Fusion, said: “This is a major development for MedaPhor and we are excited about the potential of the Chinese market for MedaPhor’s superb ultrasound simulator.

“MedaPhor is now generating sales in all the major global medical markets and we look forward to its continued growth.”

Fusion has a 39% shareholding in MedaPhor.

This was posted in Bdaily's Members' News section by Mark Lane .